Apple has teamed up with the legendary Japanese fashion house ISSEY MIYAKE to create something truly unique — the iPhone Pocket. Inspired by the concept of “a piece of cloth,” this beautifully designed accessory combines art, fashion, and technology into one sleek package. Starting Friday, November 14, you’ll be able to grab one at select Apple Stores or on apple.com in countries including France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.
A New Kind of Pocket
The iPhone Pocket isn’t your average phone case or pouch — it’s a statement piece. Made with a singular 3D-knitted construction, it stretches to fit not just your iPhone but also other small essentials you like to carry around. The ribbed open texture is reminiscent of ISSEY MIYAKE’s iconic pleats, giving it that signature touch of elegance and innovation.
What’s even cooler is that when you stretch the fabric, it subtly reveals what’s inside — a little peek at your phone screen or your essentials. You can carry it however you like: by hand, tied to your bag, or even worn across your body. It’s designed to adapt to your lifestyle while looking effortlessly chic.
Colors That Pop
Apple and ISSEY MIYAKE didn’t hold back when it came to color choices. The short strap version of the iPhone Pocket comes in eight lively shades — lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. Prefer a longer strap? You can choose from sapphire, cinnamon, and black.
Each one offers a clean, modern silhouette that pairs perfectly with any iPhone model or color. The short strap design will retail for $149.95 (U.S.), while the long strap version is priced at $229.95 (U.S.).
Designed for Joy and Self-Expression
According to Yoshiyuki Miyamae, Design Director at MIYAKE DESIGN STUDIO, the iPhone Pocket was created to celebrate the bond between the iPhone and its user. “It’s about the joy of wearing your iPhone in your own way,” he shared. “The simplicity of the design leaves room for creativity and personal interpretation — something we value deeply at ISSEY MIYAKE.”
Apple’s Molly Anderson, Vice President of Industrial Design, echoed that sentiment. “Apple and ISSEY MIYAKE share a love for craftsmanship, simplicity, and delight,” she said. “The iPhone Pocket is a clever little companion that blends seamlessly with our products. It’s all about letting users express their individuality with colors and combinations that suit their style.”
Crafted in Japan, Inspired by “A Piece of Cloth”
Each iPhone Pocket is crafted in Japan, drawing inspiration from ISSEY MIYAKE’s timeless idea of turning a single piece of cloth into something functional and beautiful. The design reimagines the brand’s iconic pleats and applies that same philosophy to an everyday tech accessory.
The collaboration between MIYAKE DESIGN STUDIO and Apple Design Studio was hands-on from start to finish — from the design sketches to production techniques. It’s the perfect blend of Japanese artistry and Apple’s minimalist design philosophy.
Where to Get It
If you’re already picturing yourself with this stylish accessory, the wait won’t be long. Starting Friday, November 14, you can find the iPhone Pocket at select Apple Stores and online at apple.com.
It’s a limited-edition release, so you might want to grab yours early — especially with the holidays just around the corner. Apple Specialists in-store and online can even help you mix and match colors and straps to create a personalized look that fits your iPhone perfectly.
Here’s where you’ll be able to check it out in person:
- Apple Canton Road, Hong Kong
- Apple Ginza, Tokyo
- Apple Jing’an, Shanghai
- Apple Marché Saint-Germain, Paris
- Apple Myeongdong, Seoul
- Apple Orchard Road, Singapore
- Apple Piazza Liberty, Milan
- Apple Regent Street, London
- Apple SoHo, New York City
- Apple Xinyi A13, Taipei
The Perfect Blend of Fashion and Function
With the iPhone Pocket, ISSEY MIYAKE and Apple have created more than just a phone holder — it’s a fashion accessory with purpose. Whether you’re dressing up for a night out or keeping things casual, this pocket adapts to your look and your lifestyle.
It’s innovative, minimal, and expressive — just what you’d expect from two brands that know how to make design feel personal.
Source: Apple
