Something exciting is happening in Seoul! LG Electronics has joined hands with the National Museum of Modern and Contemporary Art, Korea (MMCA) to launch a brand-new art series that blends technology with creativity. This new project is called the “MMCA×LG OLED Series 2025,” and it kicks off with a powerful digital art installation by Korean media artist TZUSOO.
This is just the start of a multi-year partnership between LG and MMCA, where they plan to bring amazing digital art to the public through yearly exhibitions. And the first one, featuring TZUSOO’s work, is already turning heads. It’s on display at the MMCA Seoul’s special exhibition space, called the Seoul Box, from August 1, 2025, to February 1, 2026.
Let’s dive into what makes this project so unique and why it’s something you might want to check out—even if you’re new to the world of modern art or not familiar with Korean artists.
What is the MMCA×LG OLED Series All About?
The MMCA×LG OLED Series is a brand-new yearly event that shines a light on digital media art. Each year, a new artist will be invited to create a large, visually striking piece that uses LG’s OLED screen technology in creative ways. The artwork will be shown at the Seoul Box, a tall, open space inside the MMCA that’s free for the public to visit.
LG isn’t just lending its name to this project—it’s also playing an important role behind the scenes. The company is the main sponsor and provides the advanced OLED display technology that helps turn the artist’s vision into reality. It’s a great example of what can happen when art and technology come together.
Meet TZUSOO: The First Artist in the Series
The first artist to be featured in this exciting new series is TZUSOO, a well-known Korean media artist. Her work focuses on themes like identity, gender, life, and desire. She uses digital tools, avatars, and unusual shapes to tell stories and express emotions in fresh and surprising ways.
For this exhibition, TZUSOO has created a large multimedia installation called “Agarmon Encyclopedia: Leaked Edition.” This unique artwork includes two parts: a sculpture named Agarmon and a video piece titled The Eight Spirits of Flesh.
These two pieces work together to create a rich and immersive experience for visitors. The digital world TZUSOO builds feels alive, constantly changing and interacting with viewers in ways that are hard to describe with words—you really have to see it for yourself.
Technology Meets Creativity
What truly brings TZUSOO’s art to life is LG’s incredible OLED display technology. The installation uses 88 LG OLED screens, each 55 inches in size. These screens are arranged in two tall media walls that fill the space inside the Seoul Box.
Thanks to OLED’s ability to show perfect black levels and bright, vivid colors, the digital parts of the installation feel more real and dramatic. The video piece The Eight Spirits of Flesh looks stunning on these screens. It pulls you into a strange, dreamlike world full of movement and mystery, where digital creatures shift and come alive.
It’s not just about how the screens look—it’s about how they make people feel. Visitors often say they feel completely drawn in, like they’re inside the artwork itself. This is exactly what LG and MMCA hoped for: to create a deeper, more emotional connection between art and audience using advanced technology.
Why This Exhibition Matters
This project is more than just a cool art show—it’s a sign of where the future of art might be headed. It shows how digital tools and technology can open up new ways for artists to express their ideas. It also gives more people the chance to enjoy art, especially those who are curious about modern or digital styles.
According to Kate Oh, who leads Experiential Marketing at LG’s Media Entertainment Solution Company, the company is proud to help artists push boundaries and try bold new ideas. She says this first exhibition is just the beginning, and LG hopes to keep helping artists share their work in ways that feel new, fresh, and powerful.
Kim Sunghee, the director of MMCA, agrees. She says TZUSOO was the perfect choice to start the series because her creative spirit reflects the energy and innovation the project wants to encourage. She hopes this exhibition will inspire other artists and show what’s possible when you mix creativity with modern tools.
TZUSOO’s Unique Artistic Style
One reason this exhibition stands out is TZUSOO’s special way of thinking and creating. She grew up in the digital age and uses that background to build artworks that speak to today’s world. Her pieces often explore human emotions and questions of identity, especially how these ideas are shaped in a world filled with screens, social media, and artificial intelligence.
In The Eight Spirits of Flesh, you can see how she blends human forms with digital images. The result is a strange but beautiful mix of organic shapes and futuristic characters. Her work feels both personal and universal—asking big questions about what it means to be human in the digital era.
Even if you don’t usually visit art museums, TZUSOO’s work might surprise you. It’s not something you just look at—it’s something you feel. Whether you’re walking between the giant OLED screens or watching the digital avatars shift and change, the experience leaves a strong impression.
The Seoul Box: A Perfect Home for Media Art
The Seoul Box inside MMCA is more than just a gallery—it’s a large, open space that feels almost like a giant theater or performance hall. It’s tall, bright, and accessible to everyone. That makes it a perfect setting for digital art installations like this one.
Thanks to LG’s support, the Seoul Box is now being used in new and exciting ways. Each year, the MMCA×LG OLED Series will turn this space into a stage for the latest ideas in art and tech. Visitors can expect to see more large-scale works like TZUSOO’s, each one offering a different way to think about the world around us.
This kind of open, public space is important because it allows more people to engage with art without barriers. You don’t have to be an art expert to enjoy these exhibitions—you just need a bit of curiosity and a willingness to explore.
Looking Ahead to Future Exhibitions
With such a strong start, the future of the MMCA×LG OLED Series looks very promising. LG and MMCA plan to keep working together, inviting more artists to use OLED screens in creative ways. Each year will bring a new voice, a new idea, and a new experience.
This is great news for both artists and visitors. For artists, it means they have access to top-quality tools that can help them share their visions with the world. For visitors, it means there will always be something new and exciting to see at MMCA.
More than just a regular exhibition series, this project is shaping up to be a platform where art and technology grow together. It’s a place where ideas become experiences, and where modern art reaches out to more people.
Final Thoughts: Why You Should Visit
Even if you’re not familiar with digital art or haven’t heard of TZUSOO before, this exhibition is worth checking out. It’s not just about looking at screens—it’s about being inside a living, moving, emotional piece of art.
With the help of LG OLED’s amazing display quality, TZUSOO’s work becomes more than just images—it becomes an experience. And the MMCA×LG OLED Series promises many more unforgettable experiences in the years to come.
So, if you’re in Seoul or planning a trip, be sure to stop by MMCA and step into the future of art. Whether you’re an art lover, a tech enthusiast, or just someone looking for something different, this exhibition offers something special. It’s art, it’s technology, and it’s a glimpse into the creative future – all in one place.
Source: LG
